Genius Sports' mission is to champion a more sustainable sporting ecosystem with the highest-quality data, content and products that organize, optimize and enrich sports experiences.
Our business provides scalable, technology-led products and services to the sports, betting, and sports media industries.
The scope of our products bridges the entire sports data journey, from intuitive applications that enable real-time data capture, to the creation and provision of accurate in-game betting odds and digital content that help our partners create engaging experiences for the ultimate end-user, who are primarily sports fans.
Genius sits at the heart of the global sports betting ecosystem, where our leading product offerings, strong technology platform, data integrity, and established brand have made us the partner of choice for sports leagues and federations, sportsbooks, advertisers, brands and publishers.
Key Facts
Business model
- Genius is a B2B provider of scalable, technology-led products and services to the sports, sports betting and sports media industries
- Three product lines, powered by proprietary technology and robust data infrastructure:
- Sports Technology and Services
- Betting Technology, Content and Services
- Media Technology, Content and Services
- Differentiated official data model provides sportsbook operators with official data and streaming content that is sanctioned by sports leagues and federations
- Official data acquisition: Partnership strategy with sports grants long-term official data and streaming rights in exchange for proprietary embedded technology
- Data monetization: Mission critical supplier to sportsbooks
- Proven rights strategy with worldwide breadth and depth of coverage: 285k+ annual sports events covered; 200k+ under official rights, 125k+ of which are exclusive
- Leading portfolio of events sits at the heart of the expanding ecosystem across sports, betting and media
- Innovative technology platform, including recent acquisitions of Second Spectrum, Spirable and FanHub, to deliver immersive fan experiences for leagues, sportsbooks, broadcasters and brands
Technology
- 20+ years at forefront of sports betting and digital sports media technology industries
- 99.8% average product up-time
- 24/7 global support
- 100+ member customer support team
- Deep technical integrations with the world’s largest sportsbooks
- Provide world-leading data tracking and broadcast augmentation solutions through Second Spectrum division
Financial
- Well positioned to grow alongside rapidly expanding sports betting industry:
- Gross Gaming Revenue expected to nearly double from $31B in 2020 to $59B by 2025 (via H2 Gambling Capital)
- Experienced, co-founder-led management team with depth of experience and strong track-record of success in global sports, betting, and iGaming sectors
- ~60% of recurring revenue related to contractual minimums, providing good visibility into future revenue growth
Customers
- Commercial relationships with 400+ sports leagues and federations, 300+ sportsbook brands and 100+ marketing customers
- Sports: Technology and services enable sports leagues to collect, analyze and monetize their official data and live video
- Sportsbooks: Technology, content and services power global sportsbooks under long-term contracts
- Media: services enable partners to acquire, retain and engage customers in cost-effective manner
- Proprietary technology fully embedded with partners, providing high barriers to entry and low churn
- Second Spectrum division powers live augmentation solutions for many of the biggest broadcasters in world sports