Genius is the operating system for modern sport, building technology and experiences to make sports even better for everyone involved in the game.

Our solutions across the global sports ecosystem are underpinned by our next-generation big data and artificial intelligence platform, GeniusIQ.

By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiating, fan engagement, advertising, and sports betting.

Technology overview

Genius Sports is the layer between what happens on the field and how the world engages with it.

Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ.

By ingesting and computing multiple real-time data feeds, GeniusIQ creates a unique system of intelligence that powers a wide range of functions and applications across:

Sportstech for leagues and teams

Genius Sports helps leagues and teams drive performance levels on and off the field with the most advanced analytics tools in world sport.

Every day, across the Premier League, NBA, WNBA and more, coaches and analysts use Genius Sports’ technology to translate millions of data points into actionable insights and metrics.

Genius Sports also delivers semi-automated officiating tools, including the Premier League’s automated offsides system.

Fan engagement and advertising solutions

Genius Sports enables advertisers to reach fans in the most emotionally charged live moments with more precision and more measurable impact. Because we understand the game and fan better than anyone else, we ensure brands show up at precisely the right moment, with the right message, in the right place.

We power augmented, data-driven broadcasts of the NFL, Premier League, NBA and more on CBS, ESPN, NBC, and more.

Sports betting content and experiences

Genius Sports helps sportsbooks engage their customers and increase profits with a suite of managed services, content and tools.

As the exclusive official data partner to the NFL and Premier League, Genius Sports powers premium live betting experiences on the world’s biggest sports for hundreds of sportsbooks.

BetVision is the world’s first live wagering solution that combines live NFL streams with integrated betslips, player stats, augmentations -- and more -- in one interactive player.

See us in action

Our technology is used by the largest organisations across world sports to deliver that winning edge. Find out more here.